Each poster/ad will show how each non-recyclable used masks harms the environment. The viewerwill download the AR app (ARTIVIVE) on his/her phone to see the animation. Each animation will show the contaminated environments and how they transforms into a clean/normal (how it supposed to be) places. In the campaign we will constantly see the repeating “S” form. Which refers to “Sustainability”. It, subconsciously, refers to the Superman’s “S”. So, it is an expressive element for a call out to the superhero for “help”. In our case we are calling our target to help us by using The Masuku 1 Masks.

Masuku, is a company that produces recycled and also recyclable high quality masks. The masks were created with the help of the “Pen-tonic” design company. According to the Designweek’s website the newly developed masks were considered “World’s first fully composable mask”. Every mask is created with some nano-fibre filtration fabric which has significant upgrade on filtration.

Masuku One Masks, which promote themselves under the theme of “Sustainability” would be the only company who will be able to pull off a huge campaign like this. With their natural recyclable masks, they can promote a campaign against mask pollution & protecting the environment. Not only that it would also be beneficial for them to promote their newly developed masks, while creating awareness they will also promote their brand name.

The First billboard poster showing how this harmful situation affects the marine life.

Overwhelmingly many masks are swimming inside the water and get stuck to the jellyfishs. By scaning the poster we see how we can change this situation by using Masuku One Masks. So, the sea gets cleaned at the end of the animation

The Second billboard poster shows how this situation affects the land.

Distressingly many masks appear stuck in the trees. Some birds got wrapped in them and can’t move, can’t breath. Similar to the first poster, after AR kicks in we see that the environment gets cleaned and everything is as it is supposed to be.

Repeating S’s & informing about the harm of the non-recyclable masks in social media posts. The posts will be post on the Masuku 1 Mask’s official social media pages. Because of this, there is no appearent logo placed in the designs. However the little dots which follows the S’s is the little textured emblem of the company.

The big billboards use the AR technique as well. You are able to scan the billboard (using the app) and view the animation which is placed inside the “S” shape. We see a mask stuck to the

birds beak.